Putting conspiracy theories on hold until I feel like I have something to talk about with that. I think deep down there's a Kafka Metamorphosis -like experience to be had with conspiracies and rabbit holes. But for now I don't feel like I have substance for it right now.

==WHY CATALOGUES==

• Catalogues are image based

• Catalogues always have a theme, even the most "boring" ones

• Groupings of similar images allow you to do a closer read of the details

• Mundane catalogues still are grouped by size, colour, date, price, etc

• I love catalogues because someone had to think about curation

==WHY BUSINESS CARDS==

• Business cards are a representative of someone's existence boiled down

  • Similar to the digital A/S/L?

• Such varied design

• Business cards aren't something you're going to keep forever

• People use business cards as scrap paper for other things

==WHY THESE BUSINESS CARDS?==

• These are from Toronto and the GTA

• Tons of businesses have shut down over the years

• Loss of niche businesses from industrialization

• It's a snapshot of Toronto in a way that is different to classic image archives

• I like that it's someone else's collection

  • I wonder why he has all these cards and why he needed some services over others

I think I like the gesture of speculating who this person is through their cards via other people. I show people this huge collection and people have been looking through and making connections. I wonder as an exercise for 3 people to take the same collection and pull out the cards that they have connections with and I make 3 small publications.

If I was around for a full year, I would've loved to offer my services at archiving other people's collection